“The airline sent Boeing a letter on March 14 asking to cancel its order of Boeing 737 Max 8 jets due to passengers’ loss of confidence in the aircraft, Ikhsan Rosan, a Garuda spokesman, said on Friday.
Financial Times
‘They [passengers] always ask when they make a reservation if it is a Max or not. If it is, we need to book [them] on another flight.’”
March 22, 2019
“Because of the low confidence in the Max by our passengers, we need to inform Boeing we have to cancel our order.”
Reputation crisis: disappointment, diminished trust, causing economic losses.
Reputations are valuable strategic intangible assets. Threats to these assets⏤ enterprise reputation risks, often mislabeled “brand risks” ⏤ need to be managed, and management needs to be overseen through reputation risk governance lest reputational damage or reputational harm result in long-tailed go-forward losses in economic value and/or political power. Because these intangible risks arise from the interplay of stakeholder expectation, experiences, and media amplification, parametric insurances for intangible asset risks, for reputational value, for reputational harm, and for reputation assurance help mitigate risk by telling a simple, convincing and completely credible story of quality reputation governance to stakeholders. This story telling effect is the expressive power of insurance complementing insurance’s better known instrumental power of indemnification.
Risk management, risk financing in insurance captives, and risk transfer through reputation insurances comprise the constituent elements of a comprehensive solution.
What’s your strategy?