“Courageous action is a ‘special kind of calculated risk-taking.’ It’s not always easy to ask the tough questions, seek out the honest answers and take ownership of risks to reputation and culture. Courageous leaders live up to their responsibility as drivers and stewards of their organization’s reputation – it’s the most valuable strategic asset.”
Entrepreneur
March 23, 2019
“…managing (reputation) will always require the courage to ask tough questions and demand serious answers.”
Reputation risk management: mitigating both disappointment and noxious media.
Reputations are valuable strategic intangible assets. Threats to these assets⏤ enterprise reputation risks, often mislabeled “brand risks” ⏤ need to be managed, and management needs to be overseen through reputation risk governance lest reputational damage or reputational harm result in long-tailed go-forward losses in economic value and/or political power. Because these intangible risks arise from the interplay of stakeholder expectation, experiences, and media amplification, parametric insurances for intangible asset risks, for reputational value, for reputational harm, and for reputation assurance help mitigate risk by telling a simple, convincing and completely credible story of quality reputation governance to stakeholders. This story telling effect is the expressive power of insurance complementing insurance’s better known instrumental power of indemnification.
Risk management, risk financing in insurance captives, and risk transfer through reputation insurances comprise the constituent elements of a comprehensive solution.
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