“Trust is an intangible asset that is created through a blend of actions, words, and the resulting reputation. It’s slow to earn, quick to destroy, and everything in between is fuzzy. Trust takes time to develop. You have to actively cultivate it through every stakeholder interaction and manage it through every move your company makes – good, bad or otherwise. […] Protecting reputation, and preserving trust with your stakeholders, means making decisions and communicating those decisions in a way that takes into account the audience on the receiving end. Asking yourself what matters to them and communicating in a timely, clear and transparent way. When something goes wrong, you protect your organization’s reputation by quickly and credibly communicating the problem and taking steps to resolve it and prevent similar occurrences.”CSO
July 14, 2019
“Your reputational resilience will play a role in determining the long-term impact of an incident and drive the price tag for recovery.”
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Reputation risk management: mitigating both disappointment and noxious media. Reputation risk management: mitigating both disappointment and noxious media.
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