“Johnson & Johnson has cultivated its reputation through decades of careful messaging and product management, said David Vinjamuri, a marketing consultant and professor who worked at the company in the 1990s. Doctors and hospital administrators were more inclined to trust Johnson & Johnson over other pharmaceutical companies, he said. But in recent years, given its setbacks, ‘my fear now is that the systematic competitive advantage Johnson & Johnson got from its reputation has eroded,’ Mr. Vinjamuri said. ‘Brand equity is a reservoir that floats you until it’s dry.’”New York Times
September 2, 2019
“My fear now is that the systematic competitive advantage Johnson & Johnson got from its reputation has eroded.”
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Reputation risk is the peril of lost of economic advantages and going-forward harm from angry disappointed stakeholders.
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Risk governance and management, risk financing in insurance captives, and risk transfer through reputation insurances comprise the constituent elements of a comprehensive enterprise reputation risk solution.
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