“Facing an environment in which economic bad news often seems to require a corporate villain, in which politicians can harness public anger and direct it toward corporate leaders, and in which social media allows individuals to air their concerns against virtually any target, corporate leadership needs to reorient themselves when it comes to defining reputation, reputational value and reputational peril, lest they risk marketing themselves toward disaster.”Risk Management
September 30, 2019
“At worst, (CSR programs) create unrealistic expectations that inevitably cause stakeholder disappointment when a company’s actual performance fails to measure up.”
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Reputation risk management mitigates the losses arising from stakeholder disappointment and anger.
For a broader view of reputation risk, discover additional articles by Steel City Re here, mentions of Steel City Re here, and comments on newsworthy topics by Steel City Re here. For prior related articles from Risk Management, click here.
Risk governance and management, risk financing in insurance captives, and risk transfer through reputation insurances comprise the constituent elements of a comprehensive enterprise reputation risk solution.
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