“While Chick-fil-A emphasizes that it is an inclusive place to work, the company’s anti-LGBTQ reputation continues. … Experts have told Business Insider that international expansion could be the one space where Chick-fil-A’s reputation might hurt the chicken chain.
‘Their reputation could absolutely impact their ability to expand or land partnerships with other brands,’ Chris Allieri, founder at brand consultancy Mulberry & Astor, told Business Insider earlier this year. Allieri said he would never counsel a CEO or brand to work with a company that appears to support ‘discrimination and hate.’”Business Insider
October 21, 2019
“International expansion could be the one space where Chick-fil-A’s reputation might hurt the chicken chain.”
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Reputation risk is the peril of economic or political loss from choices made by angry disappointed stakeholders.
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