“Company leaders are recognizing that 20th-century marketing strategies are no longer sufficient to manage 21st century intangible, high-impact risks like reputation. […] The task of prepositioning evidence-based goodwill is not simple. It requires a close collaboration among a number of corporate silos under the capable leadership of the Enterprise Risk Management team.”CEO World
December 10, 2019
The story-telling power of “insurance…prevent(s) the outraged reaction from occurring or spreading in the first place.”
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Reputation risk management is more effective when your stakeholders know you’re doing it.
Risk governance and management, risk financing in insurance captives, and risk transfer through reputation insurances comprise the constituent elements of a comprehensive enterprise reputation risk solution.
What’s your strategy?