“Since March Boeing’s response has been an ugly mixture of remorse, evasion and swagger, as it has gambled that it can get the MAX, and its business, rapidly back in the air. On December 16th that strategy ran out of runway when the firm announced it would suspend production of the stricken plane.”Economist
December 18, 2019
“Time for Dennis Muilenburg to go, and for the planemaker to adopt a new approach”
Click on Read More (below) for full text (paywall).
Muilenburg, who signed the Business Roundtable Declaration, must endorse a go-forward reputation risk management strategy.
Risk governance and management, risk financing in insurance captives, and risk transfer through reputation insurances comprise the constituent elements of a comprehensive enterprise reputation risk solution.
What’s your strategy?