“Casper has highlighted the growing power of social-media influencers to make or break brands, naming its own online advocates as one of the risk factors facing its initial public offering.”Financial Times
January 13, 2020
“Use of social media and influencers may materially and adversely affect our reputation.”
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Reputation risk is the peril of impaired cash flows created by the behaviors of angry disappointed stakeholders.
Risk governance and management, risk financing, and risk transfer through insurances comprise the constituent elements of a comprehensive enterprise reputation risk management solution.
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