“Goodby Silverstein (Omnicom) on Wednesday said that it was joining the boycott ‘to protest the platform’s irresponsible propagation of hate speech, racism, and misleading voter information’, adding that it encouraged its clients to do the same.”Financial Times
June 28, 2020
“Why as advertisers we should risk our brands’ reputation by staying on your platform?”
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Reputation risk is the peril of behavioral economic harm from angry disappointed stakeholders.
Risk governance and management, risk financing, and risk transfer through insurances comprise the constituent elements of a comprehensive enterprise reputation risk management solution.
What’s your strategy?