May 17, 2021

“DarkSide issued a statement after it was blamed for shutting down a vital US fuel pipeline with ransomware. It read for the most part like a standard piece of public relations guff. It combined concision, a non-apology apology for the inconvenience caused, and a purpose statement that would have made Milton Friedman proud: “Our goal is to make money, and not creating [sic] problems for society.””

Financial Times
May 17, 2021

“DarkSide is also wise to the ESG trend. “We value our reputation,” it says.”

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Whether based on expectations or dread, reputations at risk will lose ESG value.

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