July 28, 2021

“Boeing Co. will put its battered engineering reputation on the line again this week when its Starliner spacecraft blasts off from Florida with a load of supplies for the International Space Station. After calamity and years of restrained ambition under cost-obsessed executives, the company that was once a factory of dreams is losing workers to SpaceX and Amazon.”

Bloomberg
July 28, 2021

“Boeing wants to turn the page on the 737 Max debacle and reclaim its reputation as a factory of dreams and ingenuity.”

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Among the perils of reputation risk are employee disengagement, disloyalty, and departure.

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