“Managing corporate reputation is a lot like mixing a cocktail. Both activities embody the same mission-critical principles that elevate companies and bartenders to star performers or deflate them to distressed laggards. This is because reputation emerges from social relationships between creators and their stakeholders, whether customers, employees, vendors, creditors, investors, regulators, and social license holders…or thirsty friends.” Mocktails, cocktails, rocktails and shocktails–we celebrate them all on National Cocktail Day, March 24.
Steel City Re’s Illustrated Guide to Reputation Risk Management
March 24, 2022
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
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Understanding the expectations of your stakeholder is the beginning of reputation risk management.
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