Cocktail of the Year 2024 – Matsuhisa Martini. Managing corporate reputation is a lot like mixing a cocktail. Both activities embody the same mission-critical principles: No-nonsense quality management processes for setting, managing and tracking evolving expectations; meeting those expectation through skillful operations and expectation management; or preparing for disappointment losses brought on by stakeholder sadness. Reputation risk management is strategic. Click here to download a brochure of Steel City Re’s products and services.