Reputation Arbitrage: Premium as of 26 June 2026
The numbers flatter the thesis. Trailing twelve-month spreads over the S&P 500 for the three indices in the RepuStars Variety Corporate Reputation Composite Equity Index family now run from 11.92% to 22.26%. Between the two price-only reputation indices, REPUVAR and REPUSPX, the gap is 7.53 percentage points—to RepuSPX’s disadvantage. All three indices are beating the S&P 500 this calendar year, and all three spreads have set fresh records. Reputation, it seems, keeps paying rent.
RepuSPX now outperforms the S&P 500 by 439.04%—proof enough that reputation can be measured, insured and managed.
Bring monitoring, issues data, risk governance and crisis-communications preparedness together, backstop the lot with a Side R-brand D&O reputation insurance, and the result is less a product bundle than a governance upgrade: comprehensive reputation resilience for boards, and a sturdier firm by extension.
Those wanting the long view can find an updated analysis of RepuSPX’s 24-year performance—and its record of capturing latent reputation value through 2025—via this link. Weekly RepuStars results are published periodically on the Steel City Re website and reposted on LinkedIn.
Click on the image above to read more (No Paywall).