Measuring Reputation Value

February 2, 2026

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Over the past five years, on average, Steel City Re’s algorithm has identified approximately five names each week that seemed expensive and potential short-sell opportunities. At the close of markets, on 30 January 2026, Steel City Re’s algorithm identified 22 names. It is an unusually high number, statistically greater than three standard deviations from the mean.

January 26, 2026

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The trailing twelve month spreads over the S&P500 of the three reputation-linked indices comprising RepuStars Variety Corporate Reputation Composite Equity Index family range from 3.43 to 14.19%. The spread between the two reputation-based price-only indices, REPUVAR and REPUSPX, is 7.88% to the disadvantage of RepuSPX.

The reputation premium-seeking RepuSPX is out-performing the S&P500 Index by 398.87% The trailing twelve month spreads over the S&P500 of the three reputation-linked indices comprising RepuStars Variety Corporate Reputation Composite Equity Index family range from 3.43 to 14.19%.

November 17, 2025

Empirical Evidence: Reputation Risk Disclosure Boosts Equity Returns

Risk governance disclosures boosted equity value relative to peers at 1, 28, 56, and 84 days by averages of 0.3%, 5.6%, 3.7% and 4.1%.

September 29, 2025

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Over its lifetime, the reputation premium-seeking RepuSPX is out-performing the S&P500 Index by 380.09%

The trailing twelve month spreads over the S&P500 of the three reputation-linked indices comprising RepuStars Variety Corporate Reputation Composite Equity Index family range from 2.43% to 20.67%. The spread between the two reputation-based price-only indices, REPUVAR and REPUSPX, is 15.68%. All three indices are outperforming the S&P500. Over its lifetime, the reputation premium-seeking RepuSPX is out-performing the S&P500 Index by 380.09%

September 17, 2025

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We. Communications Launches Reputation Forecast: A Board-Level Framework for Managing Reputation Value and Risk

We. Communications launches reputation forecast: A board-level framework for managing reputation value and risk for governance and ERM. The new offering combines financial-grade data from Steel City Re, the pioneering advisory firm behind reputation risk insurance, with We.’s full-stack communications intelligence including media monitoring, audience polling, social analytics and AI insights.

August 30, 2025

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All three reputation arbitrage indices informed by Steel City Re's reputation value metrics are outperforming the S&P500 this calendar year.

All three reputation arbitrage indices informed by Steel City Re’s reputation value metrics are outperforming the S&P500 this calendar year. The trailing twelve month spreads over the S&P500 of the three reputation-linked indices comprising RepuStars Variety Corporate Reputation Composite Equity Index family range from -3.18% to 22.7%. The spread between the two reputation-based price-only indices, REPUVAR and REPUSPX, is 23.34%.

January 27, 2025

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"Whether they condone, condemn or ignore such comments, some dutiful and conscientious board members will paradoxically suffer personal reputational harm if aggrieved stakeholders feel betrayed."

Public comments made by Cleveland-Cliffs’ CEO and chair against Japan and Nippon Steel that appeared to reference the 1945 nuclear bombing of Hiroshima and Nagasaki drew swift condemnation and underscore the precariousness of trying to win favor with the incoming administration, sources told Agenda. […] “Over the next few years, we will see a lot of strategic cultural posturing by executives like Mr. Goncalves,” Kossovsky said. “Whether they condone, condemn or ignore such comments, some dutiful and conscientious board members will paradoxically suffer personal reputational harm if aggrieved stakeholders feel betrayed.”

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