Cocktail of
the Year 2022

Applied reputation risk management.

ROCKTAILS — 2-3 oz ABV
{ MASTER }

Steel City Re’s Martini

Recipe credit: Bear Brandegee

HARDWARE
Jigger
Weighted Shaker Tins
Hawthorne Strainer
Fine Mesh Double Strainer
GLASSWARE:
Coupe Glass (8.5 fl oz (350 ml))

SOFTWARE
0.33 oz (10 ml) Dolin Blanc Vermouth
3.0 oz (90 ml) Stateside Vodka
Ice, Rocks

GARNISH
Pickled Juanita Peppers x 2, harpooned

PROCESS AND CONTROLS
Glassware Prep: Chill glass, shaker and jigger in freezer or fill with ice and water. Dispose of ice before measuring or pouring drink.
Integration: Combine vodka and vermouth in a shaker. Add ice and shake vigorously. Strain rocktail into the coupe. Garnish.

REPUTATION PREMIUM STRATEGY
• Keep Vodka in the freezer.
• Measure precisely and move expeditiously lest anything warm up.
• Shake brutally so that the fine ice chips produce a fine sheen when the drink is strained into the coupe.
• If garnishing with olives, use Spanish Queen olives, harpooned
• Minimize the transfer of brine with the peppers or olives.
• Keep Vermouth refrigerated after opening.
Wear a tuxedo or gown.

RISK MANAGEMENT
No Dolin Blanc Vermouth: Purchase this product. Vermouths are complex fortified wines and each brand has a unique flavor.
No Stateside Vodka: Use any premium Vodka or American dry Gin.
No Pickled Juanita Peppers: These peppers are mildly sweet. For different flavor profiles, consider lemon peel, jalapeño-stuffed olives, blue cheese-stuffed olives, cocktail onions or classic pimento-stuffed olives.

Steel City Re is the exclusive provider of parametric reputation risk insurances and advisory services using a risk management framework informed by behavioral economics. Fully deployed, the solution tells stakeholders a simple, credible and completely convincing story that manifests in measurable benefits including stock price and credit costs; reduced fines; successful Caremark defense pleadings; and more.

Annual premium to Steel City Re’s Illustrated Guide to Reputation Risk Management.

{ CONVERSATION STARTER }

Maya Angelou reportedly said, ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ How might this shared experience inform your stakeholder interactions?

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