Strategies of
the Season

Reputation Strategy

Reputation strategy is a lot like mixing a cocktail. This is because reputation emerges from social relationships between creators and their stakeholders, whether customers, employees, vendors, creditors, investors, regulators, and social license holders…or thirsty friends. We know a thing or two, and we’ve shared them in hundreds of articles, a few videos, and three books: Mission: Intangible (2010); Reputation Stock Price and You (2012); and the Illustrated Guide to Reputation Risk Management (2021).

Contact us for innovative reputation risk management and cocktail strategies. Follow our periodic cocktail posts on LinkedIn.

Steel City Re Reputation Strategy Services

Steel City Re’s strategic reputation risk services include parametric reputation risk insurances and advisory services using a risk management framework informed by behavioral economics. Fully deployed, the solution tells stakeholders a simple, credible and completely convincing story that manifests in measurable benefits including stock price and credit cost optimization; reduced fines; successful Caremark defense pleadings; and more.

A successful reputation risk management strategy, CSR strategy, or ESG strategy enables a firm to tell its stakeholders an authenticated story that it is exercising superior governance and is in a state of managerial control over that which is mission critical. The journey to this valuable state, which ends with insurance-driven authentication, begins with an assessment of the current state of the enterprise reputation risk management apparatus; i.e., its governance, leadership, controls, and insurance.

The benefits of the journey whose endpoint is an authenticated story stakeholders can appreciate and value are material:

  • improved risk management efficiency and reducing costs by reducing the severity of certain E&O and D&O exposures from derivative and securities litigation;
  • improved board oversight of mission-critical issues outside the usual scope of operational, legal, and financial risks in a Caremark post-Marchand world;
  • improved the management and mitigation of Jack-in-the-Pandora’s-Box of risks that run across the enterprise;
  • better integrated the risk management and communications functions to improve ESG implementation; and
  • elevated the brand, improve the P/E multiple, and boost equity value.

Most Recent News And Commentary

As SEC sees it, we live in a Manichean world where allies are pliant, and anyone who is anything else, is an activist. No more engagement to offer a gentle nudge. "Investors that threaten to vote against directors' reelection if the company is not aligned with their stewardship policies or views on environmental, social or governance issues will not be considered passive and must instead file a Schedule 13D as activists, according to a new compliance and disclosure interpretation released by the SEC's Division of Corporation Finance this week.
As SEC sees it, we live in a Manichean world where allies are pliant, and…
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The spreads since inception of RepuSPX, RepuVAR, and RepuVART (Total returns) are 330.46%, 201.48% and 521.11% greater that returns of the S&P500, respectively.
The spreads since inception of RepuSPX, RepuVAR, and RepuVART (Total returns) are 330.46%, 201.48% and…
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Reputation risk: financial damage from emotional stakeholders who are angered, or worst, feel betrayed. “We laid out the strategic and budget plan for 2025 expecting that American products, including American whiskey, will be less accepted by those countries outside of the US because of first, tariffs and, second, emotion,” said Takeshi Niinami, chief executive of drinks giant Suntory Holdings.
Reputation risk: financial damage from emotional stakeholders who are angered, or worst, feel betrayed. “We…
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