Strategies of
the Season

Reputation Strategy

Reputation strategy is a lot like mixing a cocktail. This is because reputation emerges from social relationships between creators and their stakeholders, whether customers, employees, vendors, creditors, investors, regulators, and social license holders…or thirsty friends. We know a thing or two, and we’ve shared them in hundreds of articles, a few videos, and three books: Mission: Intangible (2010); Reputation Stock Price and You (2012); and the Illustrated Guide to Reputation Risk Management (2021).

Contact us for innovative reputation risk management and cocktail strategies. Follow our periodic cocktail posts on LinkedIn.

Steel City Re Reputation Strategy Services

Steel City Re’s strategic reputation risk services include parametric reputation risk insurances and advisory services using a risk management framework informed by behavioral economics. Fully deployed, the solution tells stakeholders a simple, credible and completely convincing story that manifests in measurable benefits including stock price and credit cost optimization; reduced fines; successful Caremark defense pleadings; and more.

A successful reputation risk management strategy, CSR strategy, or ESG strategy enables a firm to tell its stakeholders an authenticated story that it is exercising superior governance and is in a state of managerial control over that which is mission critical. The journey to this valuable state, which ends with insurance-driven authentication, begins with an assessment of the current state of the enterprise reputation risk management apparatus; i.e., its governance, leadership, controls, and insurance.

The benefits of the journey whose endpoint is an authenticated story stakeholders can appreciate and value are material:

  • improved risk management efficiency and reducing costs by reducing the severity of certain E&O and D&O exposures from derivative and securities litigation;
  • improved board oversight of mission-critical issues outside the usual scope of operational, legal, and financial risks in a Caremark post-Marchand world;
  • improved the management and mitigation of Jack-in-the-Pandora’s-Box of risks that run across the enterprise;
  • better integrated the risk management and communications functions to improve ESG implementation; and
  • elevated the brand, improve the P/E multiple, and boost equity value.

Most Recent News And Commentary

Southwest Airlines reputation crisis. At crisis day 340, Southwest equity is under performing the S&P500 index by 45.5%. Steel City Re' Resilience Monitor warned that an operational failure was likely to trigger a reputation crisis.
Southwest Airlines reputation crisis. At crisis day 340, Southwest equity is under performing the S&P500…
Read More
“Over the course of four days at NACD Summit 2023, speakers pushed nearly 1,500 in-person and virtual attendees to think about new approaches and ways of thinking about their roles as directors in a world of crisis. […] One area that is an emerging risk in today’s environment is a company’s reputation. ‘We failed to predict that trust could be a target, just like information systems, and that there are entities out there that want you to diminish trust in our institutions…’”
“Over the course of four days at NACD Summit 2023, speakers pushed nearly 1,500 in-person…
Read More
Tolerable Risk podcast. 🔊 My guest is Nir Kossovsky, CEO of Steel City Re and an expert in the area of reputational risk management. Nir has the most interesting background which gives him multiple perspectives on the topic of reputational risk. During the episode, Nir and I discuss: 👀 What "agitation" and "behavior perils" are and why you should be aware of them 🤔 Why perception is as important (if not more!) than reality 💰 How taking an active approach to reputational risk management can help you with fundraising 🦁 And how it all starts with courage ✅ Nir also discusses how the "Big Six" - Ethics, Innovation, Safety, Security, Sustainability, and Quality - are the best place to begin.
Tolerable Risk podcast. 🔊 My guest is Nir Kossovsky, CEO of Steel City Re and…
Read More