Anchoring coverage for lost reputation value—the go-forward cost of angry disappointed stakeholders—are insurance policies led by the Lloyd’s syndicate, Tokio Marine Kiln, and risk financing through captive insurance vehicles. All Steel City Re risk financing and transfer policies are triggered parametrically. Separate additional towers for non-damage business interruption, crisis management, and related losses can be readily integrated.

Determination of Qualification

Qualification for Steel City Re’s parametric solutions begins with a review of a company’s quantitative measures of reputational health that typically can be completed in less than 45 days. Approximately 30% of public companies, and a much smaller fraction of privately-held companies, will qualify for coverage purely on an analysis of reputation health and risk implied by these measures.

The underwriting process in and of itself places qualified companies in a class by themselves, providing transparent evidence of good governance. This process also generates a pricing indication that is subject to an underwriting process involving a review of high-level governance, risk and compliance protocols.


The typical risk transfer policies provide coverage with limits capped at $100 million. While this limit is growing as the market appetite increases, the typical level of coverage is deemed to have sufficient expressive force to mitigate reputational crises.

Additional instrumental value for loss absorption may be structured today following the same policy form through a captive insurance vehicle.

“…these reputation-based indemnification instruments, structured like a performance bond or warranty with indexed triggers, communicate the quality of governance, essentially absolving board members of damaging insinuations by activists.”

Directorship Magazine, National Association of Corporate Directors

Triggers and Indemnification

Reputation Assurance and a form-following captive insurance policy are parametric solutions. A Reputational Value Loss is triggered by a failure of a scheduled enterprise level governance or Board oversight process, evidenced by both negative media and a 20-week sustained drop in the Insured’s Reputational Value Metrics.

Levels of indemnification for risk transfer are typically structured so that the Gross Premium is in the vicinity of 1% rate on line. Levels of indemnification for captive insurance vehicles typically lead to higher Gross Premiums.

Typical Indemnification Scenario

An insured sustains an operational failure in one or more areas felt to be the duty of senior management and the board to oversee, such as ethics, innovation, quality, safety, sustainability, and security. The failure sparks stakeholder outrage that is memorialized in the media.

Within 90 days, the reputational value metric (parameter) falls below the first Loss Gate. Two weeks later the parameter drops below the second Loss Gate. Twenty weeks later, the parameter has consistently remained below the 2nd Loss Gate thereby meeting the parametric condition for indemnification at the second Loss Gate that typically pays 40% of limits. No extenuating circumstances are noted, so the claim is honored anywhere between 22 and 40 weeks from the triggering event.

What’s your strategy?

Reputational risk is a concern for every company, organization or individual in corporate leadership. Let us help develop your strategy for reputational resilience.