{"id":13676,"date":"2024-05-04T09:56:04","date_gmt":"2024-05-04T13:56:04","guid":{"rendered":"https:\/\/steelcityre.com\/?p=13676"},"modified":"2024-05-04T09:56:08","modified_gmt":"2024-05-04T13:56:08","slug":"boeing-company-reputation-crisis","status":"publish","type":"post","link":"https:\/\/steelcityre.com\/2024\/05\/04\/boeing-company-reputation-crisis\/","title":{"rendered":"May 4, 2024"},"content":{"rendered":"\n

Boeing Company Reputation Crisis <\/h2>\n\n\n\n

Boeing Company reputation crisis day 120. With the ongoing erosion of Boeing\u2019s reputation value, the often-hidden long costly tail of reputation damage (video) <\/a>the firm faces are now not so hidden? Its ROI since the January 5 safety incident when a door plug detached mid flight is under performing the FTSE US aerospace and defense index (FTWIUSA502010Y:FSI<\/a>) by 38.9%. This is much worse than the 11.5% equity under performance of Southwest Airlines relative to the US airlines index (DJUSAR) on the 120th day of its reputation crisis following its IT systems meltdown more than a year ago. BA is under performing the S&P500 by 36%, which is about the same as on crisis day 90. The average Day 120 loss in a reputation crisis, according to Steel City Re’s models, is 0.9%, which means Boeing Company’s losses can be expected to persist for quite some time. Steel City Re’s Resilience Monitor<\/em> for Boeing Company reported in December 2023 that the company was at extreme risk for a major adverse reputation event in the wake of mission-critical (safety) incident. It foretold that stakeholder reaction would be negative and extreme. <\/strong>A copy of that report is linked here<\/a>.<\/p>\n\n\n\n

Click on the image above to read more<\/strong> (No Paywall).<\/p>\n\n\n\n

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Crisis day 120: Equity is down 38.9% to peers <\/em><\/p>Steel City Re: May 4, 2024<\/cite><\/blockquote><\/figure>\n<\/div>\n\n\n\n

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Steel City Re\u2019s strategic tools (<\/a>download a 2-page brochure here<\/a><\/strong>)<\/a> help risk managers build corporate resilience by predicting<\/a> reputation risk, protecting<\/a> enterprise value, and promoting<\/a> risk management. We help risk managers manage risk <\/a>and add value across Boardrooms, C-Suites, and operational silos through reputation resilience. <\/p>\n\n\n\n

PODCASTS! A new podcast series highlights risk management successes in 5-Minute Adventures in Risk & Resilience.<\/a><\/em><\/strong> This podcast is available through Spotify<\/a>, Google<\/a>, Apple<\/a>, or wherever you access your podcasts.<\/p>\n\n\n\n

Reputation is Mission-Critical<\/strong><\/h2>\n\n\n\n

Boeing Company reputation crisis. Today\u2019s sophisticated risk managers are strategic. They know that enterprise damage from reputation risks might be their greatest and longest lasting peril, so they monitor for red flags. They foster a culture that respects those warnings and facilitate processes to mitigate those risks. Their diligence strategically builds enterprise-wide resilience that informed stakeholders can appreciate.<\/p>\n\n\n\n

The results of strategic reputation risk management are evident in reputation resilience. More than crisis recovery, they include customers buying, not boycotting; employees working, not fleeing; investors buying, not selling; lenders adjusting interest rates down, not up; regulators deferring, not enforcing; and social license holders acquiescing, not protesting.<\/p>\n\n\n\n

Having a robust Reputation Resilience Program in place offers, amongst other benefits<\/a>:<\/p>\n\n\n\n