{"id":13676,"date":"2024-05-04T09:56:04","date_gmt":"2024-05-04T13:56:04","guid":{"rendered":"https:\/\/steelcityre.com\/?p=13676"},"modified":"2024-05-04T09:56:08","modified_gmt":"2024-05-04T13:56:08","slug":"boeing-company-reputation-crisis","status":"publish","type":"post","link":"https:\/\/steelcityre.com\/2024\/05\/04\/boeing-company-reputation-crisis\/","title":{"rendered":"May 4, 2024"},"content":{"rendered":"\n
Boeing Company reputation crisis day 120. With the ongoing erosion of Boeing\u2019s reputation value, the often-hidden long costly tail of reputation damage (video) <\/a>the firm faces are now not so hidden? Its ROI since the January 5 safety incident when a door plug detached mid flight is under performing the FTSE US aerospace and defense index (FTWIUSA502010Y:FSI<\/a>) by 38.9%. This is much worse than the 11.5% equity under performance of Southwest Airlines relative to the US airlines index (DJUSAR) on the 120th day of its reputation crisis following its IT systems meltdown more than a year ago. BA is under performing the S&P500 by 36%, which is about the same as on crisis day 90. The average Day 120 loss in a reputation crisis, according to Steel City Re’s models, is 0.9%, which means Boeing Company’s losses can be expected to persist for quite some time. Steel City Re’s Resilience Monitor<\/em> for Boeing Company reported in December 2023 that the company was at extreme risk for a major adverse reputation event in the wake of mission-critical (safety) incident. It foretold that stakeholder reaction would be negative and extreme. <\/strong>A copy of that report is linked here<\/a>.<\/p>\n\n\n\n Click on the image above to read more<\/strong> (No Paywall).<\/p>\n\n\n\n