Forging
Reputation
Resilience

Steel City Re is an insurance intermediary and risk advisor for reputation, ESG, and other mission-critical processes.

Reputation risk management is strategic. Process is the message; parametric reputation insurance, its authenticator.

We are the world’s only source of parametric reputation insurance for ESG and other mission-critical processes. Our lead risk-bearer is Lloyd’s of London’s Tokio Marine Kiln. Our captive insurance solutions are explicitly welcomed in a number of domestic and international jurisdictions.

Our reputation risk management advisory services integrate principles of quality management and behavioral economics, substantiated by a proprietary quantitative methodology. Our authority as thought leaders is recognized in the legal, risk, finance, and governance literature.

“Lose money for the firm, and I will be understanding. Lose a shred of reputation for the firm, and I will be ruthless.” (Watch video)

Warren Buffett, American Business Magnate

Reputation Value and Risk Principles

Reputation is a value driven by expectations, and threats to that value—reputation risks—arise when expectations are not met or are no longer expected to be met. That shift in expectations is the proximate cause of behaviors, often associated with strong emotions, that precipitously erode enterprise value. Examples include a run on a bank[i] and equity share dumping in a public company.


[i] The Diamond–Dybvig model is a model of how bank runs and related financial crises may give rise to self-fulfilling panics among stakeholders when expectations shift. Diamond and Dybvig were recipients of the 2022 Nobel Prize in Economics for their work.

Strategy, Governance & Insurance Services

Steel City Re’s full solution has three parts: an intelligence-based risk management and oversight process, parametric reputation insurance that authenticates process quality[ii], and a communications strategy to create upside value. Included, and also available individually, are quantitative benchmarking reputation risk reports, oversight reports, captive-based risk financing, and reinsurance.


[ii] The signaling power of insurance—the ability to tell a story about quality in markets with asymmetric information–was first outlined by Michael Spence in 1973 and deemed worthy of the Nobel Price in Economics in 2001, shared with George Akerlof and Joseph Stiglitz.

Most Recent News And Commentary

Parametric reputation health risk monitoring is a strategic process for marcom and risk management.
Parametric reputation health risk monitoring reports. Corporate leaders, from chief marketing officers to risk management…
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Record high profit risk. “..the firm’s risk management process….applies to everything that is mission critical, Kossovsky wrote.
Record high profit risk. Experts warn that exuberant price increases may come with reputational risks….
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CEOs Going Viral Starbucks
CEOs Going Viral. Starbucks founder Howard Schultz recently clashed with Sen. Bernie Sanders “There being…
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Please join us on May 17th to discuss "ESG as a risk - what does it mean and what can you do? " hosted by Lockton at their office in Chicago. This event is open to members and non-members of Chicago RIMS at no charge.
Please join us on May 17th to discuss “ESG as a risk – what does…
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Intelligence Unit Briefing 20230419
Intelligence Unit Briefing. Our reputation risk management advisory services integrate principles of quality management and…
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Broken risk management needs fixing. Here are three value-creating strategies.
Lead enterprise-wide strategy. Risk management is surely broken. Ambitious risk managers committed to upgrading…
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In times of panic — think Southwest Airlines, Norfolk Southern, and Silicon Valley Bank — investor moxie may give way to stock share dumps.
Panic and stock share dump. Thriving in a tornado corridor or flood plain demands fortitude…
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Board tool for ESG and reputation risk. Steel City Re is offering a stand-alone product to boards of directors seeking timely, actionable intelligence tools to help them oversee mission critical risks.
Reputation insurer Steel City Re is offering access to its proprietary Reputation Volatility Metrics (RVM)…
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Reputation insurer Steel City Re is offering boards of directors access to its proprietary reputation volatility metrics (RVM) reports as a standalone product in response to recent bank crises.
Reputation insurer Steel City Re is offering boards of directors access to its proprietary reputation…
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