History

Steel City Re is a Pittsburgh, PA-headquartered leader in corporate reputation measurement, risk management, and risk transfer.

We provide reputation underwriting services and insurance products globally to hundreds of public and private companies, providing diverse reputation governance, control and risk transfer solutions.

Our roots trace back to several parallel explorations of intangible asset valuation, management, monetization, and risk transfer beginning in the late 1990’s. Some of these efforts were reflected in the activities of The Patent & License Exchange, an award-winning dotcom-era market for technology real options, aka patents, whose international expansion was memorialized in a Harvard Business School case study. Other efforts were reflected in the programs and publications of the Intangible Asset Finance Society, which were memorialized in the book, Mission Intangible (IAFS:2010).

Steel City Re was formed to adapt maturing intellectual property into algorithms that predicted, quantified and measured the tangible financial value of stakeholder behavior in scenarios where companies met or failed to meet the expectations held of them. We began capturing data weekly on 7500 public companies, developing equity indexes based on companies’ reputational metrics, and offering these data to Wall Street, Concurrently, we began offering analytical and consulting services to the corporate market based on the same reputation value and risk ontology.

In 2012, we were approached by Tokio Marine Kiln, a Lloyd’s syndicate, which provided the initial risk-bearing capital that enabled Steel City Re to use those same reputation value metrics and analytic tools to underwrite and provide reputation insurance products to companies that met its objective mathematical criteria for superior reputation risk management.

Today we help businesses develop robust comprehensive reputation risk management systems. Through our advisory arm, we help deploy state-of-the-art reputation risk governance and enterprise risk management solutions. Our risk financing and risk transfer arm provides unparalleled pricing and underwriting support for insurance captives. Our parametric risk transfer solutions in collaboration with the Lloyd’s syndicate, Tokio Marine Kiln, provide value-enhancing third-party warranties, in the form of insurance, that boost stakeholders’ confidence in companies’ leadership, governance and risk management practices.

In addition, our more than 6 million Reputation Value Metrics—synthetic measures of reputation value gathered over 17 years—continue to empower third-party investment strategies and equity indices. The RepuSPX index we developed as a pocket index has outperformed the S&P by 400% over the past 16 years.