Cocktail of the Year 2024 | Le Club des Philosophes
Matsuhisa Martini
Contributed by Steel City Re, inspired by Nobu Matsuhisa.
HARDWARE
Jigger
Julep Strainer
Barspoon
Boston Shaker
Knife
GLASSWARE
Nick and Nora coupe (4 fl oz)
SOFTWARE
2 oz (60 ml) Stateside Vodka
.33 oz (10 ml) Premium Dry Sake
2 slices of shaved pickled ginger
GARNISH
Cucumber
PROCESS AND CONTROLS
Glassware Prep: Chill glass in refrigerator or freezer (preferred), or fill with ice and soda water. Dispose of ice before pouring drink.
Integration: Combine all ingredients in a Boston shaker. Shake aggressively (bruise). Strain into coupe. Garnish with a thin slice of cucumber.
REPUTATION PREMIUM STRATEGY
• Measure: precisely.
• Shaking: add all your ingredients to the shaker before adding ice. Once ice is added, shake aggressively to give it a lighter mouthfeel.
• Garnish: The cucumber garnish adds more of an aesthetic value to the cocktail.
RISK MANAGEMENT
Vodka: Stateside or other premium Vodka will produce the classic experience engineered by Nobu Matsuhisa. For fun, set aside the vodka and consider an Old Tom’s style gin for a sweeter expression that will complement the hint of sweet ginger.
Sake: In a vodka based cocktail, the flavor of sake will come through clearly, so choose wisely. The preferred sake at Le Club des Philosophes is Horin Gekkeikan, an ultra premium Junmai Daiginjo.
No shaker: Really? Use a seamless, large, stemmed mixing glass or a handy pint glass.
REPUTATION RISK MANAGEMENT IS STRATEGIC
Managing corporate reputation is a lot like mixing a cocktail. Both activities embody the same mission-critical principles: No-nonsense quality management processes for setting, managing and tracking evolving expectations; meeting those expectation through skillful operations and expectation management; or preparing for losses brought on by stakeholder disappointment and sadness. Reputation risk management is strategic.
ABOUT STEEL CITY RE
Steel City Re is a reputation specialist fostering reputation resilience through risk prediction, management, and transfer (re/insurance). Download here a brief description of products and services engineered to strengthening financial resilience through reputation risk management.
{ CONVERSATION STARTER }
Warren Buffett famously warned employees that he would be understanding if they lost money for the firm, but would be ruthless if they lost a shred of reputation. Can a reputation be so valuable that its protection should have priority over profitability?