Forecast Reputation Risk


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Things happen. Some embers become conflagrations. Our Resilience Monitor is the management tool that tells you which:

Provides hazard foresight for governance, recommended actions for risk management, and metrics for controls and benchmarking—drawn from stakeholder mood and behaviour inferred from forward-looking financial-expectations data.
Determines the likely scale of damage should an adverse event occur: a self-limiting, insurable ember-like loss, or an outsized, costly conflagration that warrants pre-emptive risk management and communications.
Benchmarks a company’s reputation value and its drivers against its own history (operational controls) and against sector and bespoke peers, drawn from a pool of 8,000 companies tracked weekly for more than 25 years—the broadest, most current dataset on corporate reputation value and strategic risk available anywhere.

Our Resilience Monitor delivers timely, quantitative measurements of stakeholder signals for sharper strategic risk management.

A Resilience Monitor comprises a 10-page graphic-rich narrative highlighting the enterprise risk insights your Board and C-suite will value—now also available as a board-level framework built specifically for communications and crisis-management professionals.

  • Data are grouped to simplify internal communications:
    • Strategic risk environment
    • Expectations for P&L and equity impact
    • Reputation value controls
    • Benchmarking

Crises aren’t surprises if you know where to look for the clues.

Stakeholders usually signal their concerns or unease—an emotional shift in expectations—well before it shows up in the numbers, in the day-to-day of how they deal with a firm. Knowing when stakeholders are significantly agitated helps predict when an adverse operational, financial, or ESG event will trigger an outsized response threatening enterprise value. 

Reputation crises, for most firms in most sectors, are a general-purpose version of the financial sector’s “run on a bank.” All is “business as usual” until a latent crisis is triggered—at which point the costs of rehabilitation and restoration can be extensive. Reputation, unfortunately, is like fine china: easily broken, and even when mended, everyone keeps staring at the cracks.

Better risk measurement fosters better risk management.

Stakeholder behaviors create reputation value. By combining inference, artificial intelligence, and big data on the expected value of these behaviors, Steel City Re has built a practical, value-based model of reputation health risk—and a means to monitor resilience.

We’ve calculated measures of reputation value for roughly 8,000 companies, every week, since 2001. These financially based reputation value and health measures fill a critical informational gap across asset management (INDEXCME:REPUVAR), risk and insurance, marketing, communications, investor relations, and compliance.