What journalists, scientists and other experts fail to grasp, Latour argues, is that “facts remain robust only when they are supported by a common culture, by institutions that can be trusted, by a more or less decent public life, by more or less reliable media.” With the rise of alternative facts, it has become clear that whether or not a statement is believed depends far less on its veracity than on the conditions of its “construction” — that is, who is making it, to whom it’s being addressed and from which institutions it emerges and is made visible. A greater understanding of the circumstances out of which misinformation arises and the communities in which it takes root, Latour contends, will better equip us to combat it.
“Latour insists on testing our taken-for-granted ideas about the world against the world itself.”October 26, 2018
New York Times
“Seemingly universal knowledge is shaped by the values and local circumstances of those to whom it is being communicated.”
Reputation risk management: mitigating both disappointment and noxious media.
Reputations are valuable strategic intangible assets. Threats to these assets⏤ enterprise reputation risks, often mislabeled “brand risks” ⏤ need to be managed, and management needs to be overseen through reputation risk governance lest reputational damage or reputational harm result in long-tailed go-forward losses in economic value and/or political power. Because these intangible risks arise from the interplay of stakeholder expectation, experiences, and media amplification, parametric insurances for intangible asset risks, for reputational value, for reputational harm, and for reputation assurance help mitigate risk by telling a simple, convincing and completely credible story of quality reputation governance to stakeholders. This story telling effect is the expressive power of insurance complementing insurance’s better known instrumental power of indemnification.
Risk management, risk financing in insurance captives, and risk transfer through reputation insurances comprise the constituent elements of a comprehensive solution. What’s your strategy?