“Companies need to think about the relationship between marketing and reputation in a new way. It’s the new reality of our post #MeToo, COVID-19, green-washing, social-washing, post-advertising world. […] If a company wants to highlight the reputational resilience it has built to be able to influence decisions – equity selection, bond ratings, employment preferences, credit allocation, etc. — the story being told to stakeholders must be simple to understand, completely credible and convincing.”Risk & Insurance
April 16, 2020
“Insurances, warranties and other financial instruments have been used effectively to tell stories of risk management.”
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Reputation risk management is strategic governance, risk, and compliance.
Risk governance and management, risk financing, and risk transfer through insurances comprise the constituent elements of a comprehensive enterprise reputation risk management solution.
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