April 5, 2024
It’s the end of a miserable quarter as Boeing Company’s reputation crisis hits day 92. Equity is down 35% to peers: 22% worse than Southwest Airline’s 13% day 92 under performance.
Case Studies
April 1, 2024
Bud Light reputation crisis at one year. $1.4bn estimated loss in sales. Equity lagging S&P Food and Beverage Index (IFB) by 12% (~$14bn); and Molson Coors (TAP) by ~40%.
With reputation risk forecasting, management, and insurance, Steel City Re helps companies build and prove to stakeholders their thoughtful risk management and dutiful governance over all that is mission-critical. It is an authenticated story stakeholders can appreciate and value.
February 21, 2024
Three vignettes of risk managers gallantly using Steel City Re’s reputation risk solutions to forge enterprise resilience.
Boeing’s Hidden Costs of Reputation Value Loss
Boeing’s hidden costs of its reputation crisis. Shifting expectations among four stakeholder groups have shifted expectations, altered behaviors, and reduced Boeing’s bottom line.
July 11, 2023
Southwest Airlines (LUV) equity returns at 193 days normalized to the S&P500 returns are -10.3% (predicted based on historic reputation risk for LUV: -7.0%). It is under performing the Dow Jones US Airlines Index (DJUSAR) by 28.7%. The implied loss to shareholders is $2bn.
March 27, 2023
Reputation insurer Steel City Re is offering boards of directors access to its proprietary reputation volatility metrics (RVM) reports as a standalone product in response to recent bank crises. Reputation value volatility case studies. “Volatility can indicate shifting stakeholder expectations preceding stock price collapses.”
January 30, 2023
Southwest Airlines Reputation Crisis Day 35. Equity returns at 35 days normalized to the S&P500 returns are -6.2% (predicted -5.7%). It is under performing the Dow Jones US Airlines Index (DJUSAR) by 15.4%. The regression technology powering the equity impact model was derived from a study by Steel City Re, an ESG and reputation insurer.
