January 9, 2025
Is Reputation Risk Beyond Control and Oversight? Interest in reputation insurance surged 700% in December 2024.
Is Reputation Risk Beyond Control and Oversight? Interest in reputation insurance surged 700% in December 2024.
Reputational risk remains one of the most fearsome risks that board members and their institutions can face. Thousands of executives overseeing public firms are now just one reputation crisis away from losing all their board seats as well as future business opportunities. Captives may be a solid way of managing those risks.
Governance experts including the National Association of Corporate Directors and other authorities are encouraging boards to support management more closely in an “uncertain — and possibly volatile — environment,” even at the risk of appearing to micromanage. But with engagement comes culpability for the reactions of already-angry stakeholders. Simply put, the costs of leaning into a reputation crisis may include the dispensation of board members whose personal losses will not be covered by D&O liability insurance. Board members need personal reputation insurance.
Boards…will need to nudge their risk managers and insurance carriers to present reputation insurance options. Podcast: https://www.directorsandboards.com/wp-content/uploads/2024/11/ReputationRisk.mp3
An industry that is using parametric technology to insure losses from natural disasters caused by wrathful deities can now also provide meaningful insurance for losses from reputation disasters caused by emotional mortals. The 4-M parametric framework of metric, model, monitor and market for natural earthquakes disclosed at the 2023 Hawaii Captives Insurance Conference makes parametric insurance for metaphorical earthquakes easy to back, underwrite, broker and bind.
Parametric reputation insurance is a timely offering for directors wary of costly reputation risk, says FT Specialist, Agenda.
DOJ has updated its expectations expanding the potential for reputation risk. Under the new guidelines, prosecutors will consider whether companies have a process for identifying and managing emerging internal and external risks related to the use of new technologies, such as AI, and whether they are integrated into broader enterprise risk management practices.
Boeing employees are striking for…more input into product safety. This labor action is a manifestation of lost reputation value. This labor action is a stark reminder that angry, disappointed employees are one of many expressions of a reputation crisis. Corporate leadership and governors must be mindful that that the long tail of reputation risk typically includes costly investor, regulator, and yes, employee actions.
Reputation risk arises from the failure to meet expectations. All too frequently, reputation risks arising from material operational problems known to insiders are dismissed by those in charge or authority. Nicknames can indicate an issue with ethics, innovation, safety, security, sustainability, and quality. “Junior doctors were referring to Lucy Letby as “Nurse Death” … two years before she was arrested. […] Letby, 34, was sentenced to 15 whole-life orders after she was convicted across two trials of murdering seven babies and attempting to murder seven others.” Board members should note that there are many windows into human resource-based organizational risk.
At the end of reputation risks’ long tail are board-level consequences, exemplified by the denouement of this infamous winter 2022 crisis precipitated by software quality issues, unaddressed. “Southwest Airlines on Tuesday announced an overhaul of its board of directors, including the planned departure of its executive chairman, Gary Kelly, after a meeting with a hedge fund that has called for sweeping changes at the company.” The takeaway: reputation risk management is always a vital governance issue.