Risk Strategy Authentication and Communication.If you oversee an effective reputation risk strategy process, but no one knows it, is it actually effective? This is a vital question boards of directors, senior executives, and risk professionals need to ask themselves in this era of enhanced regulatory enforcement. Building resilience requires a demonstrably effective, insurance-authenticated system.
Angry Reactions From Stakeholders. Southwest Airlines promoted five executives as the budget air carrier continues to reel from an operational meltdown that resulted in nearly 17,000 canceled flights over the chaotic holiday travel season. The company said … the moves would “strengthen our operational execution.” […] Nir Kossovsky, an expert on corporate risk and CEO of Steel City Re, told FOX Business that the angry reactions from apparent stakeholders is further evidence that Southwest is going through a “reputational crisis.”
Reputation risk emerges when the expectations of a critical mass of stakeholders shifts, and the value of favorable expectations transforms into the costs of emotionally-rich disappointment. Twitter’s blue check “chaos” shows that the velocity of reputation risk boosted is approaching military-grade speeds.
ESG-related false advertising litigation. Since the onset of 2021, there have been multiple class actions filed in federal courts over greenwashing claims targeting companies from the retail industry, such as H&M and Allbirds, and food manufacturers, like Vital Farms. The statements attacked by consumers in these lawsuits varied due to the wide-ranging nature of the marketing techniques used by the companies, including the use of internal sustainability metrics as well as the reliance on benchmarks created by third parties.
Parametric insurance ESG authentication. Parametric insurance, which has long been popular in disaster recovery, is gaining steam as a proxy for proving the effectiveness of ESG programs. Nir Kossovsky and Denise Williamee of insurer Steel City Re explore details of this novel ESG solution. Insurance-based authentication — a regulatory lynchpin — is a recent innovation made possible by parametric insurance solutions.
Silver Bullet for Increasing Risk Velocity and Complexity. During the first six months of 2022, risk velocity and complexity grew, according to a new report from Origami Risk […] Firms need […] to assess, prioritize and develop tactical risk mitigation plans — such as a reputation risk leadership committee — under an overarching strategic plan …
Road to Reputation Resilience. In this era of stakeholder capitalism, corporate engagement on controversial social issues, wars, pandemics, and vague or aspirational environmental, social and governance (ESG) goals driving investor decisions, “reputation management” is incomplete without “reputation risk management” and, increasingly, legal compliance. Marketers cannot do it alone. Click on the image above to read …
Managing corporate reputation is a lot like mixing a cocktail. Both activities embody the same mission-critical principles: authenticated thoughtful risk management and dutiful governance over everything that is mission critical. Everything in the process is #strategic. At the tactical level, the process begins by understanding what stakeholders expect; and understanding that an effective risk management system comprises risk education and threat intelligence, management, and transfer processes (aka insurance) involving the entire enterprise risk management apparatus bounded by the organizations capabilities.
